Rooted in Research. Designed for Daily Life.
Every ingredient we use has a purpose: protecting enamel,
balancing your oral microbiome, and supporting long-term health.
Now that’s science you can smile about.
Tired of tooth sensitivity, cheap plastics, and mystery chemicals?
NOBS was designed to make oral care easier, cleaner, and smarter.
Many of our customers say the difference is immediate...
Don’t take their word for it. Try NOBS and see if it works better for you.
Remineralizing
NOBS contain 5% nano hydroxyapatite, proven to remineralize enamel without disrupting your oral microbiome.
Transparency
We list our ingredients clearly for every product we make. Even if it's a word you can't pronounce, we explain why we use it.
Travel Friendly
Flex on TSA when they reach for your toiletries. NOBS don’t apply to the 3.4oz limit.
Pregnancy Safe
NOBS ingredients provides the safest oral care for pregnant women.
Fluoride Free
Ditch fluoride, but not the protection. Nano hydroxyapatite will keep your teeth safe and healthy longterm.
Safe Ingredients
13 simple ingredients. We have nothing to hide! Scroll down to browse our entire ingredient list.
Oral care doesn’t have to be complicated.
NOBS proves it.
We started with a simple question: Why are people still brushing with chemical-heavy paste that comes in wasteful plastic tubes?
The answer: habit, not quality.
That’s why we built NOBS from the ground up. Years of research, development, and real-world testing went into our first product launch.
And now?
Customers across the U.S. are making the switch and talking about it.
Dentists recommend it. Parents trust it. Travelers won’t go without it.
NOBS isn’t hype.
It’s science, simplicity, and a better routine delivered straight to your door.
Hear from our community
Safe Ingredients
No Mess
No Bad Stuff
Period.
Questions? We have answers.
What does NOBS mean?
What does NOBS mean?
It means exactly what it looks like: no bad stuff. We don’t use harsh surfactants or abrasives, we avoid plastic use as much as possible, and our messaging is transparent and authentic. We stand for effective, dentist-developed oral care.
Directions
Directions
Simply chew a tablet between your teeth, add a little water, and brush as usual.
How is this different from regular toothpaste?
How is this different from regular toothpaste?
Think of it like dehydrated toothpaste: Chew, brush, rinse. No tube, no mess. Dentist-designed with 5% nano-hydroxyapatite for enamel support, gentle foam, and plastic-free packaging.
Does it help with enamel repair?
Does it help with enamel repair?
Yes, the NOBS Toothpaste Tablets are specifically designed to support enamel repair through a few key mechanisms:
5% Nano-Hydroxyapatite (nHA): The same mineral your teeth are naturally made of. It fills micro-roughness on enamel surfaces and supports remineralization — essentially helping to rebuild weakened enamel over time.
Calcium Carbonate: A mild abrasive that helps polish without damaging enamel.
Xylitol: Helps reduce cavity-causing bacteria, creating a better environment for enamel to recover.
Does NOBS use fluoride?
Does NOBS use fluoride?
Our products are fluoride-free, and formulated by a dentist. We purposely use nano hydroxyapatite which is a non-toxic alternative to fluoride.
Are these good for travel?
Are these good for travel?
Yes! The NOBS Toothpaste Tablets are actually designed with travel in mind. Here's why they're a great travel companion:
Tablets bypass the TSA's 3.4oz liquid limit — no need to worry about packing them in your liquids bag or having them confiscated at security.
No risk of toothpaste tubes exploding in your luggage.
Stored in a sturdy glass jar that's easy to toss in a toiletry bag.
Are there any tablet breakage issues?
Are there any tablet breakage issues?
The tablets are meant to be chewed before brushing — so some crumbling during use is completely normal and intentional.Stored in a sturdy glass jar, which offers better protection against crushing than pouches or soft packaging